When I reflect on my career in sales and how it has evolved over the years, one thing stands out: the importance of storytelling. Whether I’m closing a deal or building relationships with clients, I’ve always found that the most effective sales approach is the one that connects with people on a personal level. Little did I know that my passion for storytelling would not only serve my professional life but also become a deeply fulfilling creative outlet—video production.
A Journey Rooted in Communication
My story begins at Ohio University, where I pursued a degree in communications. At the time, I had aspirations to work in the entertainment industry, and my internship with Late Show with David Letterman offered me a glimpse into the world of television production. I learned the inner workings of a successful show, gaining valuable insights into the art of engaging an audience. It was an unforgettable experience, but ultimately, I chose to follow a different path—one rooted in business and sales.
Though my career has been built on sales, the lessons I learned during my time at Late Show with David Letterman stayed with me. Communication, after all, is the foundation of any business, and it was during those formative years that I began to see the intersection between storytelling and sales.
Sales: A Storytelling Profession
Sales is, at its core, about storytelling. When I’m sitting across from a client, I’m not just selling a product or service; I’m presenting a narrative—one that positions my solution as the key to solving their problem. Just as a filmmaker uses visual elements and dialogue to tell a story, I use my communication skills to paint a picture of the future my clients can achieve with the right tools.
As my career in sales advanced, I noticed that what set successful pitches apart from the rest was the ability to tell a compelling story. Clients don’t just want numbers and features; they want to feel a connection, to believe that the product or service they’re buying will make their lives better. This realization made me appreciate storytelling in all its forms, not just in sales but also in my personal life.
The Creative Spark: Discovering Video Production
Outside of work, I’ve always been a creative person. Growing up, I played the piano, the trumpet, and even dabbled in acting, singing, and making movies with my friends. But as my professional life took off, my creative pursuits took a backseat to the demands of my sales career. That is, until I had kids.
Becoming a father changed everything for me. My wife, Jenna, and I have three wonderful children, and family quickly became my highest priority. I wanted to capture every moment—every birthday, every vacation, every little milestone that made our lives so special. That’s when my love for video production was reignited.
At first, it was just a hobby. I’d take my camera along on family trips and shoot footage of our adventures. Then, I started editing the videos, adding music, and telling a story through each clip. What began as a simple way to document family memories turned into something much more meaningful. I realized that I wasn’t just filming home videos; I was creating narratives—stories that my family would treasure for years to come.
The Birth of Greg Wasz Productions
As my passion for video production grew, so did my skills. I invested in better equipment, learned more about editing software, and started experimenting with different styles of storytelling. It wasn’t long before friends and family began asking me to create videos for them—whether it was documenting a special event or putting together a travel montage.
That’s when I decided to start Greg Wasz Productions. What began as a way to capture my family’s travels and moments evolved into a side business where I could use my creative skills to help others preserve their memories. It was the perfect complement to my sales career—a creative outlet that allowed me to use the storytelling skills I had honed in sales and apply them to something deeply personal and fulfilling.
Blending Passion with Profession
While my professional life remains rooted in sales, my experience with video production has taught me that creativity doesn’t have to be separate from business. In fact, the two can complement each other in surprising ways.
For instance, I’ve started using video content in my sales presentations. Instead of relying solely on slides and talking points, I create short videos that demonstrate the product or service in action, giving clients a more engaging and immersive experience. The storytelling techniques I’ve developed through video production have made me a better communicator, and that, in turn, has made me a more effective sales professional.
Additionally, the process of filming, editing, and crafting narratives has sharpened my organizational and leadership skills. In both video production and sales, it’s crucial to understand your audience, structure your message, and deliver it in a way that resonates. This duality—of being both a sales professional and a video storyteller—has brought balance and fulfillment to my life.
Family, Creativity, and the Future
At the end of the day, video production is more than just a hobby for me—it’s a way to preserve memories, express creativity, and connect with the people I care about most. Whether I’m capturing my children’s laughter during a family vacation or editing a special video for a friend, video production allows me to tell stories that matter.
As I look to the future, I’m excited to see where this creative journey will take me. My sales career will always be a central part of my professional life, but video production gives me an outlet to explore new ways of storytelling and connect with people on a deeper level. It’s a reminder that even in the busiest of lives, there’s always room for creativity—and that sometimes, the stories we tell in our personal lives are the most important ones of all.